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Egyptian traditional coffee threatened by capuccino
Created: Aug 03, 2010,
modified: Jan 13, 2012,
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Traditional coffee millers are calling on the Ministry of Trade and Industry to help them modernize, so that they can compete with coffeehouse chains, such as Starbucks and Columbus. Traditional mills say that they have been experiencing a decline in business recently.
In a meeting on Saturday, coffee mill owners called on the Industry Modernization Centre to help them modernize. They said that the global chains and companies who have been innovating with different kinds of cappuccino, Turkish coffee and other kinds of blended coffee threaten their business. This is despite measures taken to develop traditional coffee mills, a few years ago.
The Starbucks and Colombus chains sell a variety of coffee based hot and cold drinks and deliver directly to homes and offices in many areas.
The coffee business in Egypt depends on importing green coffee and producing it in two forms: ground and instant coffee.
The private sector dominates ground coffee production with many coffee mills competing to sell it, whereas instant coffee is produced by only one company in Egypt. Its annual production volume is 950 tons, and about 95 percent of that is exported.
According to a report issued by the Federation of Egyptian Chambers of Commerce, other companies cover the local market by packaging instant coffee after it is imported from abroad.
Translated from the Arabic Edition.
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